Ample Trace Music logo

Privacy Policy

Effective Date: 20th September 2025
Controller: Ample Trace Music
Contact: [email protected]

 

1. Introduction

We at Ample Trace Music are committed to protecting your privacy. This privacy policy explains how we collect, use, and safeguard your personal data when you use our website and services, in accordance with the UK GDPR, EU GDPR, and other applicable laws.

By using our website, you agree to the practices described in this policy.

 

2. Who We Are

Ample Trace Music
Based in: United Kingdom & Denmark
Email: [email protected]
We are the data controller of your personal information collected via this website.

 

3. What Data We Collect

We may collect and process the following data:

  • Website usage data: IP address, browser type, OS, referral source, page views (via cookies and analytics)
  • Transaction data: Billing, shipping, and payment information (e.g., via PayPal)
  • Contact data: Email address, name, phone number (if provided)
  • Marketing preferences: When you subscribe or opt in to newsletters
  • User content: Messages, forms, or submissions made via the website

 

4. How We Use Your Data (Purposes & Legal Bases)

We only use your data where we have a legal basis under Art. 6 GDPR:

PurposeType of DataLegal Basis
To process transactionsPayment, contact, order detailsContract (Art. 6(1)(b))
To manage your accountEmail, login dataContract (Art. 6(1)(b))
To send marketing emailsEmail, preferencesConsent (Art. 6(1)(a))
To improve website and servicesIP, browser info, site usageLegitimate interests (Art. 6(1)(f))
To comply with legal obligationsInvoices, tax dataLegal obligation (Art. 6(1)(c))

 

5. Marketing & Communications

We will only send you marketing communications if you have explicitly consented.

  • You can withdraw consent at any time by clicking “unsubscribe” or emailing us at: [email protected].

 

6. Cookies

We use cookies and similar technologies to enhance your experience and analyze traffic.

  • Necessary cookies: Required for website functionality
  • Analytics cookies: (e.g. Google Analytics – helps us understand how visitors use our site)
  • Marketing cookies: Used only with your consent

You can manage or withdraw cookie consent at any time via your browser settings.

For more detail, see our Cookie Policy.

 

7. How We Share Your Data

We may share your data with:

  • Payment providers (e.g. PayPal) – to process transactions
  • Email service providers (e.g. Mailchimp) – for newsletters
  • Analytics providers (e.g. Google Analytics)
  • IT service providers – for hosting and website maintenance

All third parties are under contract and must process data in compliance with GDPR.

 

8. International Transfers

Some of our partners (e.g., Google, PayPal) may transfer your data outside the UK/EU.

We ensure appropriate safeguards are in place, such as:

  • Adequacy decisions (for countries deemed adequate by the UK/EU)
  • Standard Contractual Clauses (SCCs) adopted by the European Commission and UK ICO

You can request details of these safeguards by contacting us.

 

9. How Long We Keep Your Data

We retain your data only as long as necessary:

  • Order information – 6 years (for accounting/tax)
  • Marketing data – until you withdraw consent or after 2 years of inactivity
  • Analytics data – up to 26 months (Google Analytics default)

We securely delete or anonymize data when no longer needed.

 

10. Your Rights

Under UK and EU GDPR, you have the right to:

  • Access your personal data
  • Correct or update your data
  • Request erasure (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent at any time
  • Data portability (in some cases)

To exercise your rights, email: [email protected]

We will respond within 1 month and will not charge a fee, unless the request is excessive or unfounded.

 

11. Security

We take appropriate technical and organisational measures to protect your data, including:

  • SSL encryption for all transactions
  • Password protection and firewall systems
  • Limiting access to authorised personnel only

However, no internet-based system is 100% secure. We recommend safeguarding your own passwords.

 

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please read their policies separately.

 

13. Policy Updates

We may update this privacy policy occasionally. The latest version will always be available on our website, with the date of revision.

 

14. Contact Us

For any questions or concerns about this policy or your data, contact:

Ample Trace Music
Email: [email protected]

You also have the right to complain to: